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Kristin Hays

Kristin Hays

Chief Communications and Sustainability Officer

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As Chief Communications and Corporate Responsibility Officer, Kristin is responsible for all aspects of corporate messaging; executive and team member communications; public and media relations; external affairs; and environment, social and governance (ESG) activities. Her organization develops and executes comprehensive communications strategies 鈥 as well as amplifies the company鈥檚 corporate responsibility endeavors 鈥 for team members, customers, investors and industry partners.

Kristin joined 夜色视频 from La Quinta Holdings, Inc., where she served as the company鈥檚 primary external spokesperson and focused on corporate messaging, investor relations and public relations. Prior to her hospitality stop, she invested 13 years with JCPenney. Kristin originally joined JCPenney鈥檚 litigation department, having served over 10 years as an attorney, then expanded her business acumen by taking on roles in their IR, corporate communications and business affairs organizations.

Kristin received her bachelor鈥檚 degree from the University of Missouri 鈥 Columbia and a Juris Doctor from Drake University Law School. Outside of work, she enjoys spending time with her husband, two children and dogs, while being an active volunteer and avid soccer fan.